Industry Analysis Outline Essay Example for Free

Industry Analysis Outline examineFor the past several weeks we have been examining firms environmental contexts. The purpose of this in-depth analysis is to * understand how to document an labors systemic profitability (or loss) rate * understand the forces surrounding the constancy (based on Porter analysis) that drive its central profitability (or lack thereof) * understand how macro-environmental factors influence the dynamics of the attention * understand how to draw appropriate conclusions from industry level data * understand how to support conclusions with industriousness of Ch 2 theories and data understand how to summarize industry info in an informative way. Your first case analysis is to analyze an industry to determine its future day potential. The format for this appellative is consistent with what you might be expected to do on the job. Often, when you atomic number 18 given(p) an assignment, you must present your findings in a concise memo, documented by shews which support your analysis. You then to a fault present your work orally.DESCRIPTION OF THE PROJECTAssume you atomic number 18 an analyst (or team of analysts) for a consulting company. As analysts, your boss has asked your team to examine an industry for a client who is considering future investment possibilities. You dont know what company or companies may be involved or if this is a potential cutting entrant. You are only asked to provide an evaluation of the industry, its structure, its profitability, attractiveness, opportunities and threats, and future prospects.DELIVERABLES1) If you are doing this as an individual written assignment MEMO submitted to Turnitin. * A business memo addressed to the professor/your boss (no more than 3 typed pages make sense double spaced). This deliverable must be submitted to Turnitin. Although this is a memo, you should cite sources of factual data and information that is not common knowledge. * At least 2 and no more than 5 exhibit s with data (graphs, charts, models, summary, etc) which supports the narrative presented in the memo. These should be attached after the memo. Each attachment should be referenced in the memo in order of appearance in the memo. * One required exhibit should provide some indication of industry performance (is this industry becoming more or less difficult). Think in terms of pecuniary industry analysis and/or wont the shipments data available on Blackboard. You mustiness ANALYZE the information on Blackboard and extract information, NOT just paste it in your paper. * One required exhibit is a Porter analysis*ALL EXHIBITS MUST BE RELATED TO AND EXPAND UPON YOUR NARRATIVE. THESE TWO DELIVERABLES MUST FIT TOGETHER2) If you are doing the team exhibit Power Point WITH narration must be submitted to Blackboard and a HARD COPY of the slides given your professor in class. * parachutes from your presentation. (No more than 15 slides total.). * Webex presentation should be 10 minutes long , not including time for QA.* I expect a complete gadfly* I expect a complete PORTER* I expect some conclusion close to current and future industry analysis that is based on the PEST and PORTERWHAT GOES INTO THE DELIVERABLES?The list down the stairs should be the basis for your analysis. Remember, while you should look at all of these elements for a complete analysis, your judgment and application of concepts from Ch. 2 should inform your decisions regarding which pieces of the analysis are important for the memo and presentation. This means that not all of the below items will ultimately be included in the deliverables, even if you analyzed them initially. Only the most authoritative items will be included in the limited space of the deliverables.INDUSTRY FUNDAMENTALS1) Description of the elements of the industry.* What is the explanation of the industry? (Not its history, just its definitional parameters) * At what stage of the industry life cycle is this industry?(Use data to describe and defend this) * Profitability?(This should be presented as DATA, over time, relative to some other standard, for comparison)2) Who are the native competitors in this industry?* Are there important strategic groups? * What division or group dominates? What segment (if any) is doing well? What segment (if any) is weak?DYNAMICS OF THE INDUSTRY1) What key trends in the general environment are important and affecting the future demand for the product or supply of necessary materials of this industry? wherefore?* political* economic* social* technological* global2) Which forces (Porter) are most critical for this industry? I.e., which ones scoop explain the profitability rate that you described above?* Barriers to entry? (which ones?)* Powerful Suppliers? (which ones, why?)* Powerful Buyers? (which ones, why?)* Powerful Substitute INDUSTRY(s) (which ones, why?)* Hi Rivalry of Competitors? (what is the source of rivalry?)FORCES FOR CHANGE THAT ARE uphill1) How are the f orces (Porter) in the industry changing over time to become a. Stronger? (What macro-trends are driving this?)b. Weaker? (What macro-trends are driving this?)2) Based on the Porter analysis (from 4 5 above), is this industry getting c. more attractive (easier to make profits) ord. less attractive (harder to make profits)? (why?)INTEGRATION OF THE INFORMATION3) What are logically-derived conclusions (based on the analyses above) for e. opportunities (trends) associated with this industry? f. threats (trends) associated with this industry?4) What are some key issues that players in this industry must be awake of?FORMAT for the AssignmentThe MEMO format should include1) Business memo format Please use the Elegant Memo template in Word, but double spaced. Also, insert page numbers. 2) Attachments should be designate in numeric order (i.e. Exhibit 1), with a title underneath which indicates the nature of the information in the attachment. 3) Attachments should be numbered in the order in which they are introduced in the memo text.The Power Point slides1) Slide 1 should include the name of the industry and the names of the team members. 2) All team members should be ready to answer questions regarding the team analysis.