A Figurative Ad :: Advertising Media Essays

A Figurative Ad Advertisements display many examples of ethos, pathos, and logos. many a(prenominal) ads use celebrities and direct emotional appeals toward their audience. The ad I will be talking about is a figure skater endorsing a sentry and demonstrating ethos and pathos. Overall, the advertizement is useful and effective when displaying ethos and pathos. Envision a one page advert that has enough information to understand what product is being sold. The first occasion to draw attention to the eyes is the division of color. The top third of the ad has a black background and the bottom is a white/ aged color. In the black part of the ad are a charwomans head and hands. She is looking in to your line of vision and it is polish off she is holding her hands up in front of her body but, they push through to be behind because her head is turned toward whoever is looking at the ad. Then, I was drawn to look at the small print underneath her looking at and the words Sasha Cohen , champion figure skater are found. It turns out that the woman in the ad is Sasha Cohen, a famous figure skater. The next part of the advertisement is underneath the black portion containing Sasha Cohen and it shows a be and lettering. On the page, this watch is so big it is bigger than the skaters head. The watch is gold and plate colored with some diamonds on the rim. Clearly this watch is expensive and fashionable. later on viewing Sasha Cohen and the watch, the eyes are drawn to read about the product. Beside the watch in the same very small black print use below Sasha Cohen, it says ECO-DRIVE Riva. To get a full understanding of the product you confuse to look at a column of words found on the right side of the ad. In this order, are printed the words UNSTOPPABLE. Below that in black and less bold words is SASHA COHEN IS. So is her citizen Eco-Drive. Fueled by light, it never needs a battery. ITS UNSTOPPABLE. Just like the nation who wear it. All these groups of sentence s are put together on the ad and appear vertically as you read. Then below, you see a attribute of the Citizen Eco-Drive watch and the name below and below that contact information. Now that you own the main visual of the ad, I will explain why this ad demonstrates both ethos and pathos.