Social Media Advertising

Internet Advertising Social Networking First Name defy Name BUS 123 Introduction To Advertising Dr. First name and last name September 26, 2010 Internet Advertising Now more than ever, small businesses stooge promote themselves online by targeting customers and expanding their networks, often for little or no cost. Businesses brush aside promote themselves through a variety of techniques such as targeting customers by demographics, bring to online discussions and drawing attention to new services.Advertising in the 21st century has become very versatile because of various online tender websites like Facebook and Twitter, along with opposite blog atmosphere websites like Pinterest and Craigs heel. In the last decade, the explosion of technological advances has produced unprecedented events in the history of mankind. One of them is the Internet and its conversion into a new medium for grocerying and the use of social communication in publicizing. Inevitably, the profit has cha nged our lives. Intraditional media, newspapers, radioand televisioncan cause cultivation clotand change the perceptionof the interview (Janoschka, 2004).TheInternet is nonexempt from thisdanger, buthas the dominance todo something different,becauseit can directly urinatethe target auditionand move with it. A function of memory is to forget, especially information that is not significant. The challenge of publicise is to make you remember the ads. The purpose is to sell. The good publicity convinces the viewer to sully the product. This requires creating an attractive brand image and strengthening it with to individually one ad. Advertising employs both verbal and nonverbal elements that atomic number 18 composed to fill particular(prenominal) space and prison term formats determined by the sponsor.Advertising reaches people through a channel of communication referred to as a medium. Today, technology enables advertising to reach its target audience efficiently through the Internet. In the 1990s, the Internet became a major part of American society and is the fastest growing type of advertising. Its more than just banner ads, it factor cosmic format synergistic ads, take care- engine marketing, creating special promo videos for web download and supporting TV ads with online sites. Communication among people all over the world is effortless, and information on almost any topic is just a few keystrokes away. As a public global platform open to all kinds of information, entertainment, and communication, ane of which is online advertising, it has become the latest mass medium. (Janoschka, 2004). Internet technology allows delivering the right message to the right person at the right time while helping advertisers to reach their audience. Fromthe moment thesurferentersthe web to search for information, pop ups appear allowing the audience to subscribe tomailing lists thatwill sendcontinuousnews, promotions, articles, etc. , depending on their preferences.This allows the vendorto betterreach its targetand maintaincontinuouscommunicationin the shortesttime possible. .Most online ads do not come to you as an individual, but by your interests in various subjects, your location or, in general, by your behavior during internet navigation. In most countries, it is possible to divide the audience by geographic area establish on IP address, which facilitates advertising companies that offer products and services in those areas. Websites use demographic info to learn more their audience.When registering with a portal or website, you commonly provide certain personal information such as your age, gender, hobbies, etc. With this information, websites offer relevant content and advertisements based on the information provided. Some companies set in a data collection process known as behavioral advertising which matches ads to the interests of users based on their surfing habits. As users browse, advertisers collect data on their o nline activity sites visited, time spent on each ad demonstraten, ads that were clicked, when and how often you click on the banners.Today, cookies are tools that allow advertisers to target advertising to specific audiences and segments. Comparedwith traditional mediathe cost ofinternet advertising isextremely low, andbecause of its effectivenessand its high potential for growth, it isidealfor smalland medium businesses thatdo not have largeresources to investin other media. Then the questionsarise howto advertiseonline? What is thecorrect wayto? There is nomagic formulathat a media planner can you use but here are some suggestions. Due to the internet being global, the network gives the possibility to reach all audiences in the world.With internet advertising one mustinclude,email,search engineregistration, and banners which areads withmotion graphics whichare located in differentsitesof the networkas a accessioninputto a website. Using email as a form of advertisement is easy a nd free. All that is required is to sign up for email with your internetservice provideror afreemailserversuch as Yahoomail or Gmail and send emails tothe potentialcustomers withoffersor informationon products. According to Arens, Google is the most popular destination on the web reaching an astonishing 40 percent of all Web users each day (pg 337).Search engines are only responsible for registering portal websites and their content and then delivery the results to the users who made requests for information. The following is an example of how a search engine works. A user uses the search engineof their choice andasks to findcompaniesthat exporttomatoes. The search engine willsendin responsewith a list of websites of companiesthat fulfillthe request andthen the user canenterthe different sitesto seewhat they need and select the company that considerstheir requirements.Thebanner systemisone meansof internet advertisingthat is more effective You can choosethe categoriesto be displayed andinclude descriptive wordsto detectif the user islooking for that particular product. Thebannersare similar to therotatingbannerbutthe difference is thatthe user can interactwith them. As in anyproject,internet advertisingshould beginby doa strategic plan. The result will bebetter planning ofa website andthe ability to maintainthe users attentionand customer loyalty.The presence of internet advertising will be an excellent complement to traditional media advertising and may end up becoming one of the priorities of advertisers. For now, more and more ads in the media utter the direction taken by advertisers along with customer care and other services of interest. User forums, blogsandsocial networkingsites like Facebook and Twitterare invaluable resourcesfor supervisecompanies reputationsand interests ofconsumers of services andproducts. Facebook is the largest social network in the world with more than 500 million people connected to each other. Facebook has not surpassed Yahoo o be the second most popular site on the web behind Google. Facebooks popularity has increased due to the ability to connect individuals without geographical barriers. The uniqueness of Facebook allows people to meet virtually to discuss and share their interests with each other (Arens, Schaefer, Weigold, 2011). There are 60 million status updates posted every day in over 65 languages. Facebooks audience is far superior to any other mass medium like TV channels, radio or press Facebook has revolutionized advertising not only by the size of its audience, but also by the engineering behind its operation.It allows an analytical and intelligent marketing to reach the precise target audience through market segmentation according to gender, age, geographic location, country, city and locality, educational level, likes, interests, product preferences, favorite activities, favorite programs and language. For example, it is now possible to know without extensive market research which countr ies have the largest number of youth between 18 and 35 years and who love rock music, football and a certain brand of beer.Having a presence in social media is a must have for most brands. Facebook created Pages for businesses to post information about their services or products. When using a search engine, your Facebook Page will be one of the main results of your search. Consumers have tremendous power and influence on a brand and trust recommendations of other consumers they hold outt know. According to Barefoot, Groups and applications gain popularity one friend of a friend of a friend at a time (Barefoot, pg 174).The result is friends becoming fans or joining groups encouraging them to purchase a product or service that is being discussed or advertised. Twitter is still a very popular social media networking site, although adoption is declining. Compared to Facebook, Twitter has 50 million tweets created each day and the average Twitter account has an average of 300 followers. Social networking is important to marketers because it gives them the opportunity to show customers that they are listening to what they have to say about a brand or product and respond accordingly.The possibilities are endless. It is common fororganizations to provide direct consumermessages cursoryon Twitter, maintaina Facebook page, or dependingon your industryalsoa profileon MySpace. Social networking has completely changed the way we communicate with each other. Everyone has a voice and an outlet to reach millions of people instantly with either Facebook or Twitter. The internetisan advertising mediumwith a great futurebecause it is interactivecan be customized ordelivered to usersaccording to theirpreferences.There isimmediate feedbackand can communicatedirectlywith usersto resolve their doubts andconcerns and witha global reach. The internetbringsgreat potentialfor use inthe fieldof marketing, market research,direct marketing,sales promotion, trade mail and, of course,advert ising communication. As a societywe must be watchfulto confront andtake advantage ofthe opportunitiesthis new technologygives us. References Arens,W. , Schaefer, D. , & Weigold, M. (2012). Advertising. McGraw Hill Irwin. New York