Nokia Strategy Analysis Essay

1.Does Nokia feature a truly global strategy, rather than just a series of regional strategies? Explain.Yes, it does relieve cardinalself a global strategy. The global strategy of Nokia is the beation of tout ensemble the regional strategies and that is based on overall consumer needs. They found out the of import consumer needs is chargeed on selling results ( hollers) as lowest price all over the world with its candid, easy and basic models. Also beside that Nokia has series of regional strategies that subprogram most ripe technologies in terms of Camera, music and na nonechnology which is the future feature of the phones in e flexible shape and the even sotually not the least is focusing on the business organisation parleys to compete with other companies in the intentness and custody its position as the market leader. Therefore they placed their strategy in 3 facets 1. growing the add up of bulk using Nokia, 2. transforming the devices people use. 3. buidling new businesses.2.Consider the different global marketing environments discussed in the text. How do these environments differ in developing versus developed countries?Developing countries African, Asian, Latin American countries and Middles East region have the graduate(prenominal)est sale volumes in a way that the half of the world population have cell phones and one of the three hold a Nokia phone, as China and India atomic number 18 among the countries with highest estimate of population and also got the highest number of sales, as an example 70 mil phones were sold in China in 2007 that is 38% to a greater extent than the previous years sales. Basically the high demand for this product in these regions is for simplicity and exploiter friendly system that the Nokia has along with its cheap price, as most of the people in these regions have in truth low income and in some place the roving is shared by dozen of people who even cannot read or write ( mostly in Africa). In thes e regions (African-Asia) the main aim is connecting one person to another, could be a honest greeting phone call, or a simple test message. It does not matter if its colorful or black and white, or if it has a camera or kind group connection such as Facebook, Twiter or so on. The simple lifestyle entrust endure the same in the usage ofthe phone as the phone will not stop the radiation diagram people gathering and family meetings while in the Developed countries it varys.Developed countries Europe consists of 39% of Nokias last(a) Sale. It was not explained in the text what is the attraction of the European towards Nokia, but I assume it is based on the different features that each phone has that is different from another phone and also the user friendly engineering that is used can be another reason as other competitors phones are a musical composition difficult to get used to. The U.S. simply consists of 5% of the Nokias sale and the reason could be the peoples attractio n is towards the most advanced technology smart phone that includes all the required and necessitous application in one slim size and light weighted smart phone and this is why most Americans seek competitors phone like, Iphone, Samsung, LG, Sony and Motorella and Black Berry phones. In terms of environment U.S is the place of business and fast communication, no double in this place the level of education is very high and simple phones are not the demand of the smart and highly educated individuals, they look for most advanced technology and the simplicity is not their main aim. They try to save time for meeting, gathering by a simple video call, or chat or so on which is the lifestyle of the people of the developed countries.3.Discuss Nokias global strategy in terms of the five global product and communications strategies. Nokia, tries to get highest number of Nokia users not just through the low cost and simple mobiles that are mostly sold in the developing countries, it is als o trying to grow in the niche markets that other competitors are focusing on such as the touch screen phones that were first introduced by Apples, and music focus products such as i-pod, in camera is competing with other phones and Canon as having more sales than Canons, and the business communication phones with advanced technology phones. The high amount of investment in R&D and expanding the turn over of products are all part of Nokias strategy in order to stay in the market and keep its position as the market leader for a very long period. I personally adore Nokias strategy as it is this keeps the Nokia brand name always speeded around for all the segments needs which is the main global aim of the Nokia meeting what the consumer want.4.Can competitors easily replicate Nokias global strategy? Why or Why not?I dont think so. As other companies are only focusing on their specific niche and investing in other niche needs high investment and its already taken by Nokia, and the only way is possible if there will be high investment in these companies to compete with Nokia. As most of the competing companies are not only Phone producers, they are producing a other electronic devices as well and their profit is gained from the whole range of their electronic devices that they sell and focusing only in one different targets of one single product (Mobile phone for low income individuals) would not be very beneficial for them to invest is. (Such as Samsung Smart TV, mobile phones, Washing Machine, .) But in future (about 20-50 years from now) I think as we go encourage the old technologies will be cheaper and cheaper, in a way that there will be slight demand for these low cost mobile phones as most probably these will be on hand(predicate) for free or maybe they will not be used at all as there are new products or devices that will be introduced that will replace the Mobile phone the same for other electronic devices who knows?5.Will Nokias planned expansion int o other products and services work? Explain.In my opinion it wont. As I have read in many places that Nokia had released a laptop and its sales was not successful. I think Nokia is knows as a Mobile Phone producer and has to focus more on that market only. As if it produces other electronic devices, Nokias customer will ache their focus on the Nokia as the leader in the Mobile phone devices. Nokia if is trying to expand, its better to use the sample production as laptop, tablet for very limited period, as limited period only and study the market demand. If it was successful (which it was not in the first place) can expand its products slowly in the business-communicating devices only.