Categorize Costs as Fixed, Variable and Semi-Variable for a Given Assignment

Categorize Costs as Fixed, Variable and Semi-Variable for a Given Scenario - Assignment Example Contribution per product/customer will calculate how much contribution a certain product would earn for every unit of sales generated, which is expressed as a percentage or decimal. If the C/S ratio is 0.4, for every  £1 of sales revenue, 40 pence will be a contribution. Cost-Volume-Profit analysis looks at changes in profits as variable costs, fixed costs, sales price and quantity change. It is also called â€Å"what if?† analysis and it particularly looks at sales less variable costs. It is also called a contribution. With the contribution, management can easily understand the level of sales that they are likely to start making profits or cover all costs. For one to have a successful business there must be a clear understanding of the financial impact that basic financial decisions may pose (Dohr, Howell 1946, p15). One is ought to know his or her most profitable services or products, what will happen if sales volumes will suddenly drop, the impact of lowering sales prices or taking a loan, etc. To answer these questions, Cost/Volume/Profit (CVP) analysis becomes the answer (Atkinson 1997, p51). Cost/Volume/Profit analysis examines the relationships between variable costs and fixed costs, profits and sales volumes. The contribution margin analysis will help an entrepreneur in comparing the profitability of different products, services or even a line that he or she is offering. Breakeven analysis will help a businessperson to tell the sales volumes that he or she will need to breakeven under different cost scenarios and prices (Upchurch, 2002, 72). Operative leverage, on the other hand, will examine the degree at which the business is using fixed costs, this will in turn magnify the returns when there is an upturn in sales and will also magnify losses as sales will be  dropping.

Living Green Essay Example for Free

Living Green Essay We Can Improve Our Current Ecological Crisis By Living Green   by: Marcus Wilson Our world continues to deteriorate as natural cataclysms, nuclear power plant issues and general apathy evokes havoc. This earth will soon be gone unless its citizens make an effort to do something about it. There is a climbing population, there is corruption, and there is big time pollution. The best thing for people today is to turn to green living. Many people do not actually understand what living green is all about. Anything that you do that produces a beneficial effect on the environment is green living. These are things that we must do so that the younger generation will have a healthy earth to live. The ultimate goal for green living is to have the Earth in ecological balance. Not only that, but green living cleanses the surroundings by flushing toxins out of the environment. When we decide to live green, our earth will be a better place for everyone and we can maintain it for a very long time. Nature itself is fighting to keep its balance as it is being attacked from all sides. There are numerous places in the world where water is decreasing. Nowadays we live in a concrete jungle, with the elimination of numerous forests and trees, that there are hardly any trees or plants around. There is a great deal of pollution, and the air is so awful, that when commuting from one place to another, it is tough to travel the distance without being grimy on arrival. Our children or grandchildren will live in a world where oil or trees dont exist anymore and the earth would fall apart. Each day, our world is slowly being obliterated but no one appears to be paying attention. Our society is being assailed by the many disturbances in the world. Our planet is struggling to deal with the ecological crisis, global recession and fiscal crisis. Each day money is being spent on frivolous things while crucial issues are being neglected. Very little money is being used on improving the health of our planet or promoting green living. What steps do we need to take so that we are in the habit of being green. Can work together and conserve water, use less power and plant new trees. Are we making an attempt to clean up the environment for later generations? Is everyone on the planet doing their best to reduce pollution? Is the number of men and women who love green enough to protect our succeeding generations? There is not a lot of time that remains so we need to work right away to live green.

John Howard Griffins Black Like Me :: Black Like Me Essays

John Howard Griffin's Black Like Me In John Howard Griffin's novel Black Like Me, Griffin travels through many Southern American states, including Mississippi. While in Mississippi Griffin experiences racial tension to a degree that he did not expect. It is in Mississippi that he encounters racial stereotypical views directed towards him, which causes him to realize the extent of the racial prejudices that exist. Mississippi is where he is finally able to understand the fellowship shared by many of the Negroes of the 50's, because of their shared experiences. Although Griffin travels throughout the Southern States, the state of Mississippi serves as a catalyst for the realization of what it is truly like to be a Negro in 1959. Once in the state of Mississippi, Griffin witnesses extreme racial tension, that he does not fully expect. It is on the bus ride into Mississippi that Griffin first experiences true racial cruelty from a resident of Mississippi. It was late dusk when the bus pulled into some little town outside of Hatteisburg for a stop. "We get about ten minutes here," Bill said "let's get off here and stretch our legs" The driver stood up and announced "Ten minute rest stop,". The whites rose and ambled off. Bill and I led the Negroes toward the door. As soon as he saw us, the driver blocked our way. Bill slipped under his arm and walked away. "Hey boy where are you going?" the driver shouted at Bill while he stretched his arms across the opening to prevent myself from stepping down. I stood waiting. "Where do you think your going?" he asked, his heavy cheeks quivering with each word. "I'd like to go to the rest room." I smiled and moved to step down. He tightened his grip on the door. "Does your ticket say for you to get off here?" he asked. "No sir, but the others..." "Then you just sit your ass down." We turned like a small herd of cattle and drifted back to our seats. The large woman was apologetic, as though it embarrassed her for a stranger to see Mississippi's dirty linen.1(pg 63) Up to this point in the novel Griffin experiences exactly what he expects to experience. He is taunted with typical racial slurs, and other forms of hostility, which he is able to brush off as meaningless ignorance. This bus driver is denying the black customers the most basic of human needs. John Howard Griffin's Black Like Me :: Black Like Me Essays John Howard Griffin's Black Like Me In John Howard Griffin's novel Black Like Me, Griffin travels through many Southern American states, including Mississippi. While in Mississippi Griffin experiences racial tension to a degree that he did not expect. It is in Mississippi that he encounters racial stereotypical views directed towards him, which causes him to realize the extent of the racial prejudices that exist. Mississippi is where he is finally able to understand the fellowship shared by many of the Negroes of the 50's, because of their shared experiences. Although Griffin travels throughout the Southern States, the state of Mississippi serves as a catalyst for the realization of what it is truly like to be a Negro in 1959. Once in the state of Mississippi, Griffin witnesses extreme racial tension, that he does not fully expect. It is on the bus ride into Mississippi that Griffin first experiences true racial cruelty from a resident of Mississippi. It was late dusk when the bus pulled into some little town outside of Hatteisburg for a stop. "We get about ten minutes here," Bill said "let's get off here and stretch our legs" The driver stood up and announced "Ten minute rest stop,". The whites rose and ambled off. Bill and I led the Negroes toward the door. As soon as he saw us, the driver blocked our way. Bill slipped under his arm and walked away. "Hey boy where are you going?" the driver shouted at Bill while he stretched his arms across the opening to prevent myself from stepping down. I stood waiting. "Where do you think your going?" he asked, his heavy cheeks quivering with each word. "I'd like to go to the rest room." I smiled and moved to step down. He tightened his grip on the door. "Does your ticket say for you to get off here?" he asked. "No sir, but the others..." "Then you just sit your ass down." We turned like a small herd of cattle and drifted back to our seats. The large woman was apologetic, as though it embarrassed her for a stranger to see Mississippi's dirty linen.1(pg 63) Up to this point in the novel Griffin experiences exactly what he expects to experience. He is taunted with typical racial slurs, and other forms of hostility, which he is able to brush off as meaningless ignorance. This bus driver is denying the black customers the most basic of human needs.

Robotics :: essays research papers

Two years ago, the Chrysler corporation completely gutted its Windsor, Ontario, car assembly plant and within six weeks had installed an entirely new factory inside the building. It was a marvel of engineering. When it came time to go to work, a whole new work force marched onto the assembly line. There on opening day was a crew of 150 industrial robots. Industrial robots don't look anything like the androids from sci-fi books and movies. They don't act like the evil Daleks or a fusspot C-3P0. If anything, the industrial robots toiling on the Chrysler line resemble elegant swans or baby brontosauruses with their fat, squat bodies, long arched necks and small heads. An industrial robot is essentially a long manipulator arm that holds tools such as welding guns or motorized screwdrivers or grippers for picking up objects. The robots working at Chrysler and in numerous other modern factories are extremely adept at performing highly specialized tasks - one robot may spray paint car part s while another does spots welds while another pours radioactive chemicals. Robots are ideal workers: they never get bored and they work around the clock. What's even more important, they're flexible. By altering its programming you can instruct a robot to take on different tasks. This is largely what sets robots apart from other machines; try as you might you can't make your washing machine do the dishes. Although some critics complain that robots are stealing much-needed jobs away from people, so far they've been given only the dreariest, dirtiest, most soul-destroying work. The word robot is Slav in origin and is related to the words for work and worker. Robots first appeared in a play, Rossum's Universal Robots, written in 1920 by the Czech playwright, Karel Capek. The play tells of an engineer who designs man-like machines that have no human weakness and become immensely popular. However, when the robots are used for war they rebel against their human masters. Though industrial robots do dull, dehumanizing work, they are nevertheless a delight to watch as they crane their long necks, swivel their heads and poke about the area where they work. They satisfy "that vague longing to see the human body reflected in a machine, to see a living function translated into mechanical parts", as one writer has said. Just as much fun are the numerous "personal" robots now on the market, the most popular of which is HERO, manufactured by Heathkit.

The Hippie Legacy

The Hippie Legacy. – Counterculture movement; began in US, spread to UK; big from 1965, declined in 1970s; white, 15-25 of age, mostly students; seen as wasters, druggies, idiots, green-freaks; heavily influenced by music (Jimi Hendrix, The Beatles); easily identified by their style – tried to distance themselves from conventional, structured styles. Britain: in Britain, there had always been an artsy, bohemian underground; widely known as ‘the underground’, even though media tried to dub them Flower Children in London; What did they do? eld sit-ins in universities, protested for rights; promoted ‘free love’ and ‘love and peace’; went to festivals such as the Knebworth Festival; experimented with drugs – cannabis, hallucinogens (LSD); often denounced alcohol; -> overall, dejected anything mainstream and conventional, thus many were seen as wasters, bums and as being useless. Legacy: movement declined in 1970s, after the infa mous ‘summer of love’, 1967. Social legacy: a couple can live together out of marriage and not be judged. wider rights for gay, lesbian, transsexual people. sexual topics are less of a taboo. eminist movement – women played a large role in hippie movement; many, both men and women, chose to go naked, creating an equality and freedom throughout. some argue that hippie movement led to wider integration of black people – many see this as being untrue as very view black people were involved in this movement; the black rights movement happened at the same time, so the results of the two could be blurred. Style legacy: long hair and facial hair were unacceptable before the 1960s; long, flowy dresses and skirts; colourful flower patterns, light materials, dip-dye; flowers worn in hair, peace sign accessories.Cultural legacy: The Beatles, Jimi Hendrix Experience; folk, psychedelic rock -> many current bands would use these as their musical influences. the Glastonb ury Festival in England is to this day considered to be the largest gathering of hippies throughout the world. in Britain, the summer of 1988 became known as ‘The Second Summer of Love’ as a hippie revival descended; it held much of the same ideologies as the original movement and was heavily driven by electronic and ‘acid’ music. eligion: religious and cultural diversity became more widely acceptable – in 2005, Oliver Benjamin, a former hippie, founded The Church of Latter-Day Dude, based on a character called The Dude in a 1998 movie ‘The Big Lebowski’. This became known as ‘Dudeism’. The epigraph on their website states: ‘Come join the slowest-growing religion in the world – Dudeism. An ancient philosophy that preaches non-preachiness, practices as little as possible, and above all, uh†¦lost my train of thought there. Anyway, if you’d like to find peace on earth and goodwill, man, we’ll hel p you get started.Right after a little nap’. environmental: started the concept of ‘Reduce, Reuse, Recycle’. Greenpeace, founded in 1971 by a dozen men – half environmentalists, half hippies. promoted organic living, which is currently very popular, especially amongst celebrities. Article in The Telegraph, 2007: ‘The hippy ideals that outlasted the 1960s’ â€Å"The 1960s were not, it appears, just a passing phase. A survey to mark the 40th anniversary of the Summer of Love shows the hippy ethos has moulded our views on everything from war, government, sex, fashion, food and the environment.Almost half of Britons (46 per cent) agree with the slogan Make Love Not War and 49 per cent are opposed to nuclear weapons, a YouGov poll for Reader's Digest found. One in 10 have taken part in an anti-war protest while just over a third think there is never any excuse for war. Just under a third disagree with party politics – much like hippies, who were largely against the party system and preferred to focus on single issues like the environment.The idea of â€Å"free love† has also become mainstream, with 75 per cent agreeing with sex before marriage and one in 10 saying they would have multiple sexual partners. More than a third said they had taken marijuana, while 43 per cent said they were open to meditation and 25 per cent believe in astrology. The sounds of the 60s have also endured, according to the poll. Some 84 per cent of Britons are able to hum or recite at least part of Yellow Submarine and 79 per cent know Puff the Magic Dragon’.

The Realization of My Advantages Essay Example

The Realization of My Advantages Essay Example The Realization of My Advantages Essay The Realization of My Advantages Essay Each individual is unique- this is one of the very clichà © lines which most people hear all too often. However, the reality is that this line is something that we must learn to remember. Being an individual means that we are different from other people and that we have different things to offer for various situations. Every person specializes in a skill or talent where he or she can excel, no matter how insignificant that skill or talent may be for others. Thus, I personally believe that it is important for us to seek our own interests to fully realize our capabilities while enjoying the things that we must do. I view that this is crucial whenever a person reflects on the advantages that he or she possesses. Even during my younger years, I have already been interested in colors and shapes. My parents used to buy coloring books and materials for me when I was a kid, and before I knew it, I was fascinated with colors. I tried various colors to match another color by mixing them in the corners of the plain drawing. As a child, I was developed a fascination for building things with my own hands. However, with my limited dexterity at that time, I was not able to build anything successfully. Although my mother often appreciated the small things that I created, such as boxes I made out of recycled materials, I always felt that I could do it better Thus, as I grew older, I became very keen on details, most especially with the things that I design. I started looking at magazines and was able to distinguish the designs that I like. Sometimes, I draw what I think or directly create things from scratch. Although this activity is very time consuming, I believe that this will hone my skills and will directly address my issues in being a perfectionist. I do think that in order to be the best in my craft, I also need to critique myself constructively. It is essential to be aware of my weaknesses so that I could improve as an artist. My training at Parsons, The New School of Design that offers a world-class education, is something that I have always been very proud of. As the said school is used in a popular reality show as a training ground for many fashion designers, being granted with the opportunity to attend training here would definitely have a great impact in my future career as a designer. Parson has a great faculty and staff members who provide top-of-the-line training for their students. By passing the training at Parson, I gain the impression and image that I am capable of making designs that the world can acknowledge as exceptional. In addition, the training which I have received as well as the design perspectives made me feel confident with myself. Thus, I believe that my training at Parsons provided me a competitive edge. Considering my personal assessment of myself, I believe that I am very unique from the other design students in terms of my willingness and devotion to this field. From the time that I was young up to this very day, I do think that my trivial interest developed into a strong passion for creating designs to make life more beautiful comfortable for people in different walks of life. Hence, my advantage is my passion to work which could be a trademark that would be remembered by others. By making a simple design that is captivating to the eyes of the viewers as well as convenient for those who would use it daily is one of the most important values that I have as a designer. This attitude is one of my competitive advantages that I possess that aid me in creating a name for myself to be acknowledged just like the other renowned artists in the world. For me, advantages are only a plus to the natural abilities and the talents which are bestowed upon us. Nevertheless, my education, personality, perspective, and my passion are the best advantages that I have. These competitive advantages will stand as my weapons to prosper and be noticed as an artist in my own genre and be appreciated by those who also believe in the mixture of beauty and comfort.

Fall Webworm, Hyphantria cunea

Fall Webworm, Hyphantria cunea The fall webworm, Hyphantria cunea, builds impressive silk tents that sometimes enclose entire branches. The tents appear in late summer or fall - hence the name fall webworm. Its a common pest of hardwood trees in its native North America. The fall webworm also presents a problem in Asia and Europe, where it was introduced. Description The fall webworm is often confused with eastern tent caterpillars, and sometimes with gypsy moths. Unlike eastern tent caterpillars, the fall webworm feeds within its tent, which encloses foliage at the end of branches. Defoliation by fall webworm caterpillars does not usually cause damage to the tree, since they feed in late summer or fall, just before leaf drop. Control of fall webworm is usually for aesthetic benefit. The hairy caterpillars vary in color and come in two forms: red-headed and black-headed. They tend to be pale yellow or green in color, though some may be darker. Each segment of the caterpillars body has a pair of spots on the back. At maturity, the larvae may reach one inch in length. The adult fall webworm moth is bright white, with a hairy body. Like most moths, the fall webworm is nocturnal and attracted to light. Classification Kingdom - Animalia Phylum - Arthropoda Class - Insecta Order - Lepidoptera Family - Arctiidae Genus - Hyphantria Species - cunea Diet Fall webworm caterpillars will feed on any one of over 100 tree and shrub species. Preferred host plants include hickory, pecan, walnut, elm, alder, willow, mulberry, oak, sweetgum, and poplar. Life Cycle The number of generations per year depends greatly on latitude. Southern populations may complete four generations in one year, while in the north the fall webworm completes only one life cycle. Like other moths, the fall webworm undergoes complete metamorphosis, with four stages: Egg – The female moth deposits several hundred eggs on the undersides of leaves in spring. She covers the mass of eggs with hairs from her abdomen.Larva – In one to two weeks, the larvae hatch and immediately begin spinning their silken tent. Caterpillars feed for up to two months, molting as many as eleven times.Pupa – Once larvae reach their final instar, they leave the web to pupate in leaf litter or bark crevices. Fall webworm overwinters in the pupal stage.Adult – Adults emerge as early as March in the south, but dont fly until late spring or early summer in northern areas. Special Adaptations and Defenses Fall webworm caterpillars develop and feed within the shelter of their tent. When disturbed, they may convulse to dissuade possible predators. Habitat The fall webworm lives in areas where host trees occur, namely hardwood forests and landscapes. Range The fall webworm lives throughout the U.S., northern Mexico, and southern Canada – its native range. Since its accidental introduction into Yugoslavia in the 1940s, Hyphantria cunea has invaded most of Europe, too. The fall webworm also inhabits parts of China and North Korea, again due to the accidental introduction. Other Common Names: Fall Webworm Moth Sources Garden Insects of North America, by Whitney CranshawFall Webworm, G. Keith Douce, Bugwood.orgSpecies Hyphantria cunea - Fall Webworm Moth, Bugguide.net

Diversity in Organizations Essay

Diversity in Organizations Essay Diversity in Organizations Essay Diversity in Organizations Gregory Wright BUS 610 Organizational Behavior Peggy Morrison Monday April 9, 2012 Most people agree that cultural diversity in our workplaces utilizes our country’s skills to its fullest, and contributes to our overall growth and prosperity. The reality of this situation is that progress is slow. While we are in the midst of the longest period of economic growth this country has ever seen, the gap between the â€Å"haves â€Å" and â€Å"haves nots† continues to widen. One of the main reasons for this has been the lack of diversity in corporate America. When a diverse workforce is not developed form top down, African, Hispanic, and Asian Americans are unfairly relegated to lower-skilled, lower-pay positions and are not able to fulfill their true potential. Diversity is and should be an important component for every organization in today’s business climate. The workplace has been growing ever more diverse since the late 1960’s, with important laws such as the Americans with Disabilities Act of 1990 giving various groups greater equality and increased rights in the workplace. Diversity has increased because the workforce has seen an increase of people such as: women, people with different sexual orientations, immigrants, those with minority groups or representing a minority religion, and those with disabilities. Companies that understand and integrate these differences into their company culture stand to gain a great deal of various opinions and input when it comes to the company’s overall operational tactics. Organizational culture can be loosely defined as the shared assumptions, beliefs, and normal behaviors of a group. This group consists of the individuals within a company and each individual person in the company contributes their ideas, based partially on their beliefs and experiences outside of the workplace, to affect how the workplace operates. Companies that embrace the different perspectives and opportunities that can be offered with a diverse workforce allow opportunities for more constructive and effective performance in the company. In addition the company culture also dictates how the company operates on a daily basis, down to the basic structure of the company. I read in one article that company culture can be composed differently; either as a structured or unstructured and as a friendly or more market based culture focusing on results instead of friendliness among employees. It is also important to understand an organizations culture so that the proper direction can be given. Additionally, gathering input from the employees and overlooking the company’s cultural composition, including the future company vision would allow company leaders to create an environment that allows the company culture to mesh with a diverse workforce. It will more than likely be difficult for companies to undergo such an in-depth o f their cultural and diverse compositions, but an understanding of the most basic company principles will allow the successful company to build a company culture that engenders a diverse workforce to propel the company forward to heightened success. Companies that expend the time and effort to embrace, understand, and develop diversity approaches will see a company culture that works harder, creates a more hospitable working environment, and ultimately increases company profitability. Culturally diverse organizations experience a wealth of benefits, including more ideas from a widely diverse group of people, which when aligned, will create more energy expendable on reaching unified company goals. One of the core values of the United States is equal opportunity and favoritism of an

The Famous American Criminal Essay Example | Topics and Well Written Essays - 750 words - 4

The Famous American Criminal - Essay Example He beheaded twelve of his victims and kept some heads at his apartment as a memento. Occasionally, he would break into people’s homes in the middle of the night and beat them to death. Bundy was initially charged in the year 1975 in the US state of Utah for kidnapping and attempted murder, which led to a long list of cases of murders in different states. Bundy managed to escape the prison twice from 1975 onwards during which, he committed more murders. He was ultimately captured in the year 1978 in Florida. In two distinct trials, Bundy was given three death sentences for the murders he had committed in Florida. Bundy expressed his views upon the art of crime in these words, â€Å"You learn what you need to kill and take care of the details. It's like changing a tire. The first time you're careful. By the thirtieth time, you can't remember where you left the lug wrench† (Bundy cited in â€Å"Ted Bundy Quotes†). Bundy attributed his madness and craziness to the st uff shown in the media. At one point, he said, â€Å"there lots of other kids playing in streets around this country today who are going to be dead tomorrow, and the next day, and the next day and month, because other young people are reading the kinds of things and seeing the kinds of things that are available in the media today† (Bundy cited in â€Å"The 14 Creepiest†). Although he confessed having killed 30 women, the true number was never revealed by him (Bell). Ted Bundy was executed on 24 January 1989. He was executed on an electric chair at Florida’s Raiford Prison.

Bullying at Health care Work Places Essay Example | Topics and Well Written Essays - 2500 words

Bullying at Health care Work Places - Essay Example As the paper outlines workplace bullying has been recognized as one of the most recurrent internal issues which affect health care dissemination. In definition, workplace bullying is any form of abuse that is repetitive in a way such that the victim suffers intimidation, threats, verbal abuse, humiliation, or just any act which keeps them from performing their duties to the best of their ability. The danger of workplace bullying affects both the professional and patient in this context of health care. In the light of these, the following study will highlight the issue of health care workplace bullying, and support that it limits the dissemination of health care, thus endangering the lives of patients. From this paper it is clear that workplace bullying in health care is a big problem which affects the professionals and their patients as well. Again, he states that bullying will lead to lack of morale and feelings of helplessness, and any health care professional subjected to such conditions cannot perform well. The reasons offered as to why a health care professional may bully another include the need to control others, lack of remorse or guilt, an exaggerated sense of self, or being overly stubborn amongst others. Some forms of bullying include lack of appreciation by supervisors where credit is due, unfair degradation occurs, being falsely termed as incompetent, or denial or requested help. The list is endless. The impact of bullying is dangerous since it may lead to lost productivity, high turnover, work dissatisfaction, work-related injuries, and absenteeism. Collectively, these factors affect the patient most since they lack sufficient care, or receive low quality care, or l ack any care at all.

To what extent are women and development approaches counterproductive Essay

To what extent are women and development approaches counterproductive in addressing the problems faced by women in the global south - Essay Example According to Williams (1999), the term â€Å"development† is to be taken in its broadest meaning that encompasses not only the economic sense but also every social activity undertaken by human beings to successfully employ the gifted resources of nature towards their prosperity and well being. It has truly been authenticated in the studies by several authors that women play a dominant role in the development of a family, country, and a nation as a whole. Studies conducted by Hanson and Pratt (1995) and Kobayashi (1994) suggest that women are more industrious and do more untiring jobs than men in both rural and urban areas. In fact their roles and functions are proved to be multidimensional in every walk of life ranging from home, childcare and domestic duties to social, economic and workplace responsibilities. Gringeri (1994) states that women are increasingly setting out to do out-of-home jobs with the need of supporting their economic independency. Despite that, they seem to be dependent on men for their social and economic growth everywhere around the world. As a consequence of devastating and ruining conventional norms against women in several regions of the world most specifically the less developed ones led the thoughtful world to the evolution of several panoptical ideas and approaches relevant to women and their contribution to the economic development of country termed as â€Å"women and development† approaches. Overholt et al. (1984) illustrate that these approaches greatly contributed to project women as an economic resource that could be utilised further towards the growth of economy. The first of these was the all-famous approach called â€Å"women-in-development† that was aroused and advanced in the early 1970s that served the purpose of enlightening the world regarding the role that was and that could be played by women in the economic development of countries around

Information warfare and cyber security Research Paper

Information warfare and cyber security - Research Paper Example Referred to as the information warfare, it poses a high security risk to any country’s critical infrastructural base, and is thus of great concern to the various governments as they are forced to create new measures to protect the national assets. Information warfare in the 21st century has become more diverse in nature, with various changes in its design taking place owing to innovativeness in technology and greater informational access. This diverse nature has also expanded the scope for application of information warfare mechanisms into critical non-military arenas, like the commercial environment. The introduction of information through the use of internet and computers within the military arena has given rise to various force multipliers like Network Centric Warfare, Information Operations, and the C4I2SR Systems, and this age of information warfare and cyber terrorism often referred to as Revolution in Military Affairs (RMA), has not only changed the way modern wars are fought, but have also opened a new perspective in the domination of a new arena, the cyber space. This paper will take an in-depth look into the sphere of information warfare. Information warfare and cyber security 1 Introduction â€Å"One hundred victories in one hundred battles is not the most skillful. Seizing the enemy without fighting is the most skillful.† Sun Tzu (Sixth Century B.C). 1.1 Background information on Information warfare The various technological innovations and scientific discoveries that have occurred in the last two or three decades have been in the general benefit of mankind, yet these same scientific advancements have been put to negative use by some, for causing wide scale damages to the society at large. This threat has taken a more distinct form since the arrival of Internet during the 1990s, where not all internet users have used the virtual realms for beneficial or peaceful activities. Information warfare is one such instance where certain crimina ls have put computers (internet) and the information obtained through it, for various nefarious activities. Information warfare is a form of terrorism used effectively to weaken entities, and is an emerging threat for all nations’ worldwide and global commerce, with the potential to effectively breakdown the critical infrastructural framework of any country, and is an example of what Sun Tzu had predicted in the 6th century BC, about â€Å"seizing the enemy without fighting.† In the recent times both instances of attack and degree of threat have reached such large proportions that cyber war is now considered at par with land, air, or sea wars, with a persistently increasing potentiality to cause grave damages to the security of any nation, as were evinced in the attacks on Georgia and Estonia (Beidleman, 2009). This is particularly dangerous in many of the developed nations where the critical infrastructure and processes like commercial activities and utilities, bankin g sector, and mode of communications completely operate through the computers and the cyberspace. Even more than a decade after the Internet came into being, there are no universally recognized uniform codes of laws or an authorized body to govern the cyberspace,

Organizational Culture Assignment Example | Topics and Well Written Essays - 500 words

Organizational Culture - Assignment Example To treat its workforce appropriately, the company offers part time and full-time employees to access full benefits in health care, discounted stock purchase strategies/stock option, and other personal benefits. Starbucks offer friendly services, flexibility in working hours by the employees, and a welcoming atmosphere. The organization works with farmers who grow coffee beans to affect their lives positively, since coffee growing regions seem to be extremely poor yet the cost of coffee has slowed down due to oversupply. Baristas at Starbucks are proud of both the training they access and the company they work for. Upper management is evidently diverse as compared to most big companies in the United States. The company’s reputation has been built by all this principles for a more liberal and progressive large corporation. The company believes in employing exceptional people who are enthusiastic to work and produce excellent outcomes. In exchange, they are committed to the development of their good people through identifying, developing, training, promoting, and rewarding those employees who are committed to moving the company forward. Its employees are also included in the decision making process of the company to allow honesty and transparency (Randle and Flamholtz, 2001). As a result, Starbuck’s reputation and organizational culture, its performance has greatly improved. It is an extensively profitable organization, its earnings in 2004 was an excess of $600 million and generated revenue above $5000 million in the respective year. It has been ranked as a global coffee brand based on a reputation for fine services and products with almost 9000 cafes within forty nations. Starbucks was among the fortune top 100 organizations to be employed by in 2005 since it is a respected employer that highly values its workforce. This satisfies it to be a

Information warfare and cyber security Research Paper

Information warfare and cyber security - Research Paper Example Referred to as the information warfare, it poses a high security risk to any country’s critical infrastructural base, and is thus of great concern to the various governments as they are forced to create new measures to protect the national assets. Information warfare in the 21st century has become more diverse in nature, with various changes in its design taking place owing to innovativeness in technology and greater informational access. This diverse nature has also expanded the scope for application of information warfare mechanisms into critical non-military arenas, like the commercial environment. The introduction of information through the use of internet and computers within the military arena has given rise to various force multipliers like Network Centric Warfare, Information Operations, and the C4I2SR Systems, and this age of information warfare and cyber terrorism often referred to as Revolution in Military Affairs (RMA), has not only changed the way modern wars are fought, but have also opened a new perspective in the domination of a new arena, the cyber space. This paper will take an in-depth look into the sphere of information warfare. Information warfare and cyber security 1 Introduction â€Å"One hundred victories in one hundred battles is not the most skillful. Seizing the enemy without fighting is the most skillful.† Sun Tzu (Sixth Century B.C). 1.1 Background information on Information warfare The various technological innovations and scientific discoveries that have occurred in the last two or three decades have been in the general benefit of mankind, yet these same scientific advancements have been put to negative use by some, for causing wide scale damages to the society at large. This threat has taken a more distinct form since the arrival of Internet during the 1990s, where not all internet users have used the virtual realms for beneficial or peaceful activities. Information warfare is one such instance where certain crimina ls have put computers (internet) and the information obtained through it, for various nefarious activities. Information warfare is a form of terrorism used effectively to weaken entities, and is an emerging threat for all nations’ worldwide and global commerce, with the potential to effectively breakdown the critical infrastructural framework of any country, and is an example of what Sun Tzu had predicted in the 6th century BC, about â€Å"seizing the enemy without fighting.† In the recent times both instances of attack and degree of threat have reached such large proportions that cyber war is now considered at par with land, air, or sea wars, with a persistently increasing potentiality to cause grave damages to the security of any nation, as were evinced in the attacks on Georgia and Estonia (Beidleman, 2009). This is particularly dangerous in many of the developed nations where the critical infrastructure and processes like commercial activities and utilities, bankin g sector, and mode of communications completely operate through the computers and the cyberspace. Even more than a decade after the Internet came into being, there are no universally recognized uniform codes of laws or an authorized body to govern the cyberspace,

A literary analysis of The Red Masque of Death Research Paper

A literary analysis of The Red Masque of Death - Research Paper Example He also used gothic tales at times to raise questions about the cultural anxieties of his era†¦Ã¢â‚¬  (50). Similarly the Masque of Red Death is one of the master pieces of Poe’s works. This story depicts a tale of the lives of the aristocracy. In order to save his loyal and noble friends and their families from a fatal disease called Red Death Prince Prospero arranges for an estate where all his fellow aristocrats would be safe from the death and disease. Through this story Poe mocks the social hierarchy and its discrimination according to which the commoners should suffer all the decay and disease as stated in the story, â€Å"the external world could take care of itself† (106). Here the external world represents the commoners while the nobles are kept safe in the walls of the royal estate. Poe makes use of various stylistic and linguistic techniques in his short story to illustrate death which is the bitterest reality of life and tries to make his readers under stand that in the eyes of God and fate bloodlines hold no importance because the ultimate end of every human being is death. 2. Theme of Death The concept of death that Poe uses in the story itself represents plague. This plague can be perceived as the decaying and degeneration of human morals and ethical values, injustices of the social hierarchy as well as the invincible side of human nature that leads them to believe that this life is permanent instead of a temporary habitat. The various techniques that Poe uses to demonstrate the theme of death includes color imagery, symbol of the seven rooms and the indirect amalgamation of the concepts of Christian mythology with over all destruction and degeneration that is usually associated with death. 2.1. Color Imagery As it is also apparent from the title the red color has a lot of symbolic significance in the prose as red is the color of passion and it is also associated with anger and wrath. In terms of the title the color red can als o be interpreted as the symbolic representation of wrath of Poe that is directed towards the absurd social strictures of the society and the mentality of human beings who believe that wealth and royal bloodlines gives them the testimony and asserts that misery and suffering cannot reach them because of their superior stature in the society. As Sova also suggests, â€Å"The story also contains elements of an allegory that represents death as being inseparable despite one’s social status and all human efforts to run from it and shut it out† (110). The gradual progression of the inhabitants of Prospero’s estate from one colored room to another at the party also holds a lot of symbolic significance. As Quinn and Rosenheim also state that, â€Å"The description of luxurious chambers of prince prospero leads, step by step, to flaming scarlet of the last room, which throws its weird light against the ebony blackness of the velvet curtains† (331). The contrast of red against black is very dark yet vibrant. According to Pennell’s understanding, â€Å"†¦decorated in black the final room glows in red the two colors associated with passion and death† (55). Another interpretation of this contrasting pairing of the two colors can also be that it is Poe’s style of mocking his fellow beings according to which black symbolizes the monotonous life and ignorance of the elite class and figuratively the eminent red color reiterates a death knell or an

Ict Unit 30 Essay Example for Free

Ict Unit 30 Essay Section B Hardware: Graphics Card Graphics cards processes all your graphics in your computer. All Graphics Cards have memory, these come in 128MB, 256MB and 512MB. The more memory your computer has, the faster it will run and combine it with a good processor. Internal Memory Cache memory is a added memory system that temporarily stores frequently used instructions and data for quicker processing by the central processor of a computer. RAM Random Access Memory is the working memory in a computer. Processor – The chip inside the computer that performs all of the calculations and operations necessary to make your computer run. Software: Vector based – CorelDraw is a vector graphic design software package. Other examples include: Adobe Illustrator, Computer Graphics Metafile and Shockwave Flash. Raster based Photo Raster is an advanced online photo editor software. Bitmap based Paintshop Pro is an image manipulation software, it allows you to work with Vectors and Rasters. Photo Manipulation Adobe Photoshop is a graphics editing program. Other software Image viewers and photo galleries. File formats: TIFF file A TIFF file stands for Tagged Image File Format. TIFF files are a common format for images, especially those used on graphic design. GIF file – GIF files are a format commonly used for graphics presented on websites. GIFs can contain a maximum of 256 colours, and are therefore best for images that contain simple shapes. JPG file JPG files, also known as JPEG files, are a common file format for digital photos and other digital graphics. When JPG files are saved, they use lossy compression, meaning image quality is lost as file size decreases. M1: A raster graphic or image is made up of pixels. Pixels are small squares of information. Raster graphics are wonderful for rich, full-colour images such as photographs. Raster graphics are rendered images on a pixel-by-pixel basis and they are fantastic when handling shading and gradients. Raster graphics are great when creating rich and detailed images. Every pixel in a  raster image can be a different colour therefore you can create a complex image with any kind of colour changes and variations. Also almost any program can work with a simple raster file. The most recognized application that handles raster graphics is Adobe Photoshop however there are also several other image editing software options out there for you to choose from. However raster images cannot be scaled up in size very well. If you do try to enlarge a raster image, it will look grainy and distorted. This is because raster images are created with a finite number of pixels. When you increase the size of a raster image, the image increases in size however, because there are no longer enough pixels to fill in this larger space, gaps are created between the pixels in the image. The photo editing software that you are using will try to fill these gaps the best they can however, the resulting image is often blurry. Another disadvantage is raster graphics are not great for embroidery. Because raster images are based on square pixels, your embroidery may look like it has jagged edges. If you want to embroider an image with smoother edges, it is best to use vector graphics instead of raster graphics. A vector graphic is made up of a series of small points that combine together to make lines and images. The most recognized applications which handle vector based graphics are Adobe illustrator, Macromedia freehand and Corel draw. Vector graphics are generally used for line art, illustrations and embroidery. Vector files are small because they contain a lot less data than raster files. Also vector graphics are more flexible than raster graphics because they can be easily scaled up and down without any loss to the quality of the image. As well as vector graphics having smoother lines when compared to square, pixel-based raster graphics therefore, they are better with straight lines and sweeping curves than raster graphics. However Vector graphics are generally filled with a solid colour or a gradient. They can’t display the lush colour depth of a raster graphic. Comparisons: A CD-ROM is a CD that can be read by a computer with an optical drive. The ROM part of the term means the data on the disc is read-only, or cannot be altered or erased; they can hold up to 700 MB. A hard drive however is the computers main storage media device that permanently stores all data on the computer. A flash card is a small data storage device that uses a flash  memory chip to store data. Flash cards can be quite small in size, with a capacity of many gigabytes of storage. And a USB storage device is a portable device that holds users data and files. USB storage devices include external hard drives and flash drives. A graphics tablet is an input device which allows you to draw a picture onto a computer screen without having to use a mouse or keyboard. It consists of a flat, touch-sensitive pad and some sort of drawing device, usually either a pen or stylus. However a computer mouse is an input device that is most often used with a personal computer. Moving a mouse along a flat surface can move the on-screen cursor to different items on the screen. A digital camera on the other hand is a camera that stores images digitally rather than recording them on film. Once a picture has been taken, it can be downloaded to a computer system, and then manipulated with a graphics program and then printed. Finally a computer scanner is used to convert a hard copy, that is a document you can hold in your hand, into data that your computer can read. Output media: The output medium involves a printer, monitor, mobile phone, PDA and a plotter. The way in which the development of output medium has had an impact on the design and the creation of the graphic images is by having vector images that look real life so it is clearer and appealing for people to look at. The reason for this is that before there used to be older monitor cases that were not as thin, because it is around 30cm deep and are Cathode Ray Tube (CRT) monitors. Whereas now there are modern monitors that are thinner which means that the case isn’t more than a few centimetres deep and are generally LCD which is also known as the Liquid Crystal Display or thin Film Transistors (TST). The way in which the development of printers has had an impact on the design and the creation of the graphics is, because if people wanted to receive good quality printing then they would have to buy a printer that is more expensive. Whereas now people don’t have to buy an expensive printer to receive good quality graphics. Another way in which the development of the printers has had an impact on the design and the creation of the graphics is, because there are new features available on one machine so the specific needs of the customers are being met as they are able to do everything themselves. Mobile phones have also had an impact on the design and the creation of graphics is, because people are able to take a picture  from their phones and edit it onto the computer. Whereas now people are able to edit it on their phones and Bluetooth it to the computer or printer which is not time-consuming and more efficient. Section C D2: The file format is basically the way in which the layout of the image is known as, in order for it to be stored on the computer. Therefore this shows us that due to there being different types of file formats they can be reduced, so that they are easily recognised and accessed by the file. JPEG/ JPG also known as the Joint Photographic Experts Group and it is used for photos and the continuous tone images. This specific format is mainly for the web applications and it is quite similar to the GIF file, however the only difference is that the JPEG files store all of its colour data and doesn’t need transparency whereas the GIF files don’t store the colour information. In addition the reason as to why I would not use this file format for my images that I have got from Google is, because when I try to print the image or change its size for example increase it e.g. stretch it, then the image can become degraded or pixelated. This means that the image quality is lost, does no t look as efficient and it is not clear to see. There are two different types of compression techniques and these are Lossless compression and Lossy compression. Therefore the compression techniques are used to reduce the disk size of the file. So if the file size is reduced then there is more storage space. However it could also be that the file needs to be moved to a different location. For example a small file size arrives more quickly that a file with more capacity and information. Lossless compression is when the images can be rebuilt from the compressed image. Whereas lossy compression is the opposite so this means that the original image cannot be rebuilt from the compressed image. Image resolution is when the amount of detail the image includes. Therefore it could be for digital images, such as vector or bitmap images, film images and other types of images etc. However if an image has a higher resolution then there is more detail within it and it can be measured in many different ways. This means that the resolution of images just shows how close the lines are to each other and be visibly resolved. In addition the resolution units can be  viewed as the physical sizes, such as the lines per image the inch or to the overall size of a picture for example lines per picture height. The reason why colour depth is important is, because it controls the file size and the overall quality of the image. To conclude looking at the different factors of the images, such as file formats, compression techniques, image resolution and colour depth they each have their own role in maintaining a good quality image and different methods to do so. Section C P6: Copyright is when people create the different types of media which is in a form of information for example images, software and books. Therefore the owners have the right on how they would like the work to be used or copied. However when people want to reuse the image they need to get permission first, because the images could have copyright. This stops someone from copying an idea therefore the business will have enough time to develop and manufacture the idea. This can then be sold at a high price to begin, in order to recover some of the development costs. Copyright free is when the images can be used by anyone so these images can be found on web pages for example Google. This is because they are easily recognised as copyright free which could be included from the graphics software. Whereas there are some images that are not easily identified as copyright free so this means that the person needs to gain permission from the owner in order for it to be used, as it could result in th e image having copyright. Generally when someone asks permission from the owner it could result in paying a sum of money for the image to be reused. As well as when someone takes photos of other people then he or she will need to ask them to sign a model release form which gives the photographer permission to use the image. This is because there are some people who don’t find using someone’s photos appropriate without their permission. Whereas for non-commercial use for example education schools then it is suitable for them to copy the image and use it for their education as they might need it for their project and there is no other purpose for using the information. However if the students require a lot of information then they might need to get permission for using the information and stating the name of the copyright image and the owner of the piece of information.

Workplace Health Safety (WHS) Guidelines

Workplace Health Safety (WHS) Guidelines Lachlan Donnet-Jones Introduction To provide effective patient care at a high standard it is necessary to use a clinical and systematic approach. The primary and secondary surveys are the centre of patient assessment. Primary assessment is a systematic approach to identifying critical and life threatening conditions and treating in order of severity. This includes complying with state clinical practice guidelines (CPGs) for workplace health and safety (WHS), infection control, airway management, manual handling and vital signs (AT Clinical Practice Guidelines, Protocol A0101, p. 1). Subsequent to management of life-threatening conditions the secondary survey is conducted. Secondary survey involves a thorough physical examination enacting a ‘head to toe’ approach including inspecting, palpation and auscultation using various tools at paramedic’s disposal (AT Clinical Practice Guidelines, Protocol A0101, p. 2). The clinical approach is applied to all patients as a basic level of care (AT Clinical Pr actice Guidelines, Protocol A0101, p. 3). Workplace Health Safety (WHS) The Work Health and Safety (WHS) Act, implemented by Safe Work Australia (2012), is a framework that aims to protect the health, safety and welfare of workers in their workplace. This includes both physical and psychological health. In Australia, the highest rate of serious injury claims is from muscular stress while lifting objects, a major component of the paramedic profession (Safe Work Australia, 2012). Paramedics are often in situations that can be demanding and potentially damaging of physical and mental health, this is why it is necessary to follow the WHS guidelines to avoid and minimise any negative outcome (Mistovich, 2010). Twedell and Pfrimmers’ (2009) article provides insight into the effectiveness of teamwork and communication specific to patient care. It states that ‘effective teamwork and communication can help prevent mistakes and decrease patient risk’ (p. 294 – 295). Other WHS considerations include; lifting and weight restrictions, biolo gical hazards, the use of personal protective equipment (PPE), bystanders and family members and environmental factors such as weather conditions (Mistovich, 2010). Infection Control Infection control is defined as ‘the process by which a disease is transmitted via micro-organisms from one person to another’ (Black, 2010). The Ambulance Service of New South Wales (ASNSW) infection control policy (2011) uses a two tier system. The first tier is called ‘standard precautions’. This is applied to all patients no matter the diagnosis, it is a blanket level of precautions used with every patient. The second tier is ‘additional precautions’, which is applied to specific patients who are suspected of having infectious disease communicable via droplet, airborne or skin contact. Multi resistant organisms (MROs) are bacteria and organisms that have developed a resistance to antimicrobial drugs. MROs, such as Multiple Drug Resistant Staphylococcus Aureus (MRSA) or Vancomycin Resistant Enterococci (VRE), can cause serious illness in infected persons and can potentially lead to death (ASNSW Skills Manual, p. 114). Infectious diseases can be avoided and infections such as MROs are preventable with proper infection control procedures and precautions (NSW Infection Control Policy, 2007). It is the responsibility of paramedics and health professionals alike to take the necessary precautions to prevent infectious disease from spreading in the best interest of the health and safety of patients, clinicians and the general public (National Health and Medical Research Council, 2010). In compliance with the AT clinical practice guidelines (2012), paramedics responding in the scenario are required to wear PPE in accordance with the standard precautions, which includes gloves and safety glasses with mask, vest and helmet when required (Skill A0101). With the presence of emesis and without appropriate infection control, potential illness maybe communicable by airborne transmission, such as gastroenteritis (Mandell et al, 2000). Manual Handling Manual handling is defined in the New South Wales (NSW) Health Policy Directive (2011) as ‘any activity requiring the force exerted by a person to lift, lower, push, pull, carry or otherwise move, hold or restrain any object, animal or person’. Manual handling injuries are considered a large and unnecessary burden on workplace health, as most incidents are preventable (NSW Health Policy Directive, 2011). The purpose of manual handling policies and regulations is to prevent or minimise the occurrence of manual handling incidents (NSW Health and Community Services Industry Reference Group, 2005). This is accomplished with the combined effort of employees and employers in identifying, assessing and controlling workplace risks and hazards, such as those of manual handling (NSW Health Policy Directive, 2011). The safe manual handling techniques and skills required in the scenario include planning, two person log roll and team lifting with safe lifting techniques (Ambulance Vi ctoria Clinical Work Instructions, 2001, Skill 5.1.1). The patient in the scenario presents as unconscious with emesis present, thus requiring to be placed in the lateral position using a two person log roll (Ambulance Tasmania Clinical Work Instructions, 2004, Skill 2.2.1). Subsequent to the initial treatment the patient is required to be lifted onto a stretcher to be placed into the ambulance for transport to the emergency department (ED). Ambulance Tasmania does not specify a safe lifting load other than the recommended load bearing provided by the equipment manufacturer e.g. Ferno (Ambulance Tasmania Clinical Work Instructions, 2007, p. 5.1.22). However, according to the National Code of Practice for Manual Handling (2005) anything heavier than 55 kilograms (kg) is considered too heavy for an individual to lift and would require mechanical assistance or a team lift. The patient in the scenario weighs approximately 120 kg, therefore requiring a four person lift (National Occupational Health and Safety Commission, 2005). Airway Management Upon arrival the patient is found in a supine position, appears to be hypoventilating (AT Clinical Practice Guidelines, Protocol A0103) and is unresponsive to all stimuli with a Glasgow Coma Scale (GCS) of three (AT Clinical Practice Guidelines, Protocol A0104). AT Clinical Practice Guidelines (CPG) state that the patients respiratory rate of seven is considered dyspnoeic, and therefore inadequate. This requires the patient to be moved into a lateral position via log roll as this is the best position to manage the airway in an unconscious patient (AT Clinical Work Instructions, Skill 2.2.1; Jevon, 2008). The patient presents with emesis on his face and shirt suggesting that his airway may be compromised. Jevon (2008) explains that the most effective way to further examine an airway obstruction is the ‘Look, Listen and Feel’ approach, where the paramedic examines visible chest movements, audible breath sounds, abnormal noises, and palpable air flow from the nose and mouth. During the ‘Look, Listen and Feel’ airway examination it will become clear whether the obstruction is potential or actual, and partial or complete (Jevon, 2008). Additionally, the cyanosed lips and cool skin temperature of the patient would be noted. AT Clinical Work Instructions (CWI) states that paramedics are required to clear a patient’s airway with the removal of foreign bodies. It instructs the health professional to perform a triple airway manoeuvre, which consists of a head tilt, chin lift and jaw thrust, accompanied by the insertion of an artificial airway (AT Clinical Work Instructions, Skill 2.2.1). The scenario requires an artificial airway to maintain the patients’ airway, specifically an oropharyngeal airway adjunct would be used to suppress the tongue and any other upper airway obstructions (AT Clinical Work Instructions, Skill 2.2.3). The oropharyngeal adjunct (OPA) is a good initial adjunct to use, as it is simple to insert and does not cause bacteraemia (bacteria in blood) (Patel, 2012). The inherent disadvantages of using an OPA include using the wrong size, which can contribute to airway obstruction, rather than airway patency (Khan, Sharma and Kaul, 2011). OPA’s have the potential to provoke emesis that may further obstruct the patent airway. It may also cause damage to soft tissue in the patients’ mouth and lips during insertion (Ostermayer and Gausche-Hill, 2014). The OPA may potentially be inadequate in maintaining a patent airway, requiring paramedics to consider the use of an alternative airway adjunct to establish sufficient airway patency. Other airway adjuncts paramedics may consider include; a nasopharyngeal airway (NPA) applied via the nasal canals, laryngeal mask airway (LMA) that is orally inserted to cover the laryngeal inlet, or a endotracheal tube (ETT), inserted into the trachea, which is an intensive care paramedic (ICP) skill only and considered the gold standard of airway management (AT Clinical Practice Guidelines, Protocols A0301, A0302). The patient has gurgling respirations and may require manual airway clearance to remove obstructing substances, such as emesis. Using a yankaeur sucker, paramedics are able to suction the unwanted substances from in and around the OPA, therefore clearing the patients’ airway and eliminating the gurgling respirations (AV Clinical Work Instructions, Skill 2.2.6; ASNSW Clinical Protocol Guidelines, p. 101.7). Once a patent airway has been achieved it is necessary to provide manual ventilation as the patient respiratory rate is currently seven per minute, an insufficient level of oxygenation to sustain the cells in the body (AT Clinical Practice Guidelines, Protocol A0103). AT clinical practice guidelines indicate the use of a bag-valve-mask (BVM) to provide additional oxygen to the hypoventilating patient (AT Clinical Practice Guidelines, Protocol A0103). The BVM resuscitation following intubation is one of the most important steps for effective airway management (Gabbott and Baskett, 1997). Despite its effectiveness, using a BVM has disadvantages including; gastric distension, regurgitation, aspiration, barotrauma and hypotension (Gabbott and Baskett, 1997; ASNSW Skills Manual, p. 102.1.1). Gabbott and Baskett (1997) emphasise the dangers of gastric distension resuscitation as they found 28% of failed resuscitations presented with pulmonary aspiration as a result of gastric distension. Other patient care considerations Additional precautions include accounting for accidental hypothermia. The patient has been outside on the ground for an unknown amount of time during May, which has an average temperature of 10 degrees celcius but can drop to below zero degrees celcius (Weatherzone.com.au, 2014). Ulrich and Rathlev (2004) state that hypothermia is when a person’s body temperature drops below 35 degrees celcius. Contributing factors to hypothermia include drugs and alcohol, environmental factors (e.g. wind or rain), length of exposure and time of day (Ulrich and Rathlev, 2004). Hypothermia management includes; sheltering patient from the environment, removal of damp and wet clothing, drying with towels and wrapping patient in space blanket. If hypothermia is severe, warming fluid at a temperature of 37 – 42 degrees celcius should be given to patient (AT Clinical Practice Guidelines, Protocol A0901). Conclusion To ensure comprehensive patient care is delivered at a high standard of clinical skill and safety paramedics must adhere to certain principles and guidelines. The WHS, infection control and manual handling guidelines and protocols are the initial point of notice for patient and paramedic safety. The systematic patient management framework ensures paramedics thoroughly assess patients’ conditions in order of severity, identifying life threatening conditions first and responding with appropriate treatment.

George Orwells Shooting an Elephant Essay -- George Orwell Shooting E

George Orwell's "Shooting an Elephant" In 'Shooting an Elephant,' George Orwell finds himself in a difficult situation involving an elephant. The fate of the elephant lies in his hands. Only he can make the final decision. In the end, due to Orwell's decision, the elephant lay dying in a pool of blood. Orwell wins the sympathy of readers by expressing the pressure he feels as an Anglo-Indian in Burma, struggling with his morals, and showing a sense of compassion for the dying animal. Readers sympathize with Orwell because they can relate to his emotions in the moments before the shooting. Being the white ?leader,? he should have been able to make an independent decision, but was influenced by the ?natives? (Orwell 101). Orwell describes his feelings about being pressured to shoot the elephant: ?Here I was the white man with his gun, standing in front of the unarmed crowd - seemingly the leading actor of the piece; but in reality I was only an absurd puppet pushed to and fro by the will of those yellow faces behind (101). Everyone has been in a situation in which he or she has been expected to be a leader. For different reasons people are looked to as leaders, sometimes because of their race, ethnicity, or heritage. In this case, Orwell was pictured as a leader because he was British and he worked for the British Empire. Readers are able to relate to the fact that he does not want to be humiliated in front of the Burmese. He declares, ?Every white man'... George Orwell's Shooting an Elephant Essay -- George Orwell Shooting E George Orwell's "Shooting an Elephant" In 'Shooting an Elephant,' George Orwell finds himself in a difficult situation involving an elephant. The fate of the elephant lies in his hands. Only he can make the final decision. In the end, due to Orwell's decision, the elephant lay dying in a pool of blood. Orwell wins the sympathy of readers by expressing the pressure he feels as an Anglo-Indian in Burma, struggling with his morals, and showing a sense of compassion for the dying animal. Readers sympathize with Orwell because they can relate to his emotions in the moments before the shooting. Being the white ?leader,? he should have been able to make an independent decision, but was influenced by the ?natives? (Orwell 101). Orwell describes his feelings about being pressured to shoot the elephant: ?Here I was the white man with his gun, standing in front of the unarmed crowd - seemingly the leading actor of the piece; but in reality I was only an absurd puppet pushed to and fro by the will of those yellow faces behind (101). Everyone has been in a situation in which he or she has been expected to be a leader. For different reasons people are looked to as leaders, sometimes because of their race, ethnicity, or heritage. In this case, Orwell was pictured as a leader because he was British and he worked for the British Empire. Readers are able to relate to the fact that he does not want to be humiliated in front of the Burmese. He declares, ?Every white man'...

National Missile Defense Essay -- Weapons War Cold War American Histor

National Missile Defense Historical Perspective On March 23, 1983, through a nationally televised address to the nation, then President Ronald Reagan envisioned a †Star Wars† defense system to replace the existing element of mutual deterrence between the two Cold War superpowers. The system calls for a high-tech impenetrable ballistic missile shield for the United States. The speech marks the birth of the Strategic Defense Initiative1 (SDI). It came about when the Soviets then had numerical advantage over the United States in ballistic missiles that are increasingly accurate and powerful. In fact, the Soviets has the ability to overwhelm the United States' missiles on the ground should a conflict ever occur. Arms race is a vicious cycle in itself and will not contribute to the cause of world peace. Therefore, to render this advantage impotent and obsolete, President Reagan directs the nation’s talented and government agencies to begin exploring and researching programs that will achieve the ultimate goal of elim inating threats due to weapons of mass destruction now and for the years to come. In less than a decade after setting the vision, the United States was grossly reminded of the necessity of employing a capable missile defense system during the Gulf War. On February 25, 1991, in a missile attack on Dhahran, Saudi Arabia, an Iraqi-launched Scud missile’s warhead hit a warehouse that served as a United States barrack, killing 28 soldiers and injuring scores of others in the process. Apparently, one Patriot battery was not operational while the other was not able to track the incoming missile due to a software problem. Immediate Perspective The number of nations possessing ballistic missiles has increased ov... ...ense What Does It All Mean?" Missile Defense Issue Brief. Center of Defense Information. 17 May 2002. <http://www.cdi.org/Hotspots/nmdissuebrief/nmd32.pdf> 10. Antonia Handler Chayes and Paul Doty. Defending Deterrence. Virgina: Pergamon- Brassey's International Defense Publishers, Inc., 1989. 11. "Commentary: The Moral Necessity of Missile Defense." Reason, Individualism, Achievement and, Freedom. Mar. 2001. The Objectivist Center. 17 May 2002. <http://www.objectivistcenter.org/articles/jrobbins_moral-necessity-missile- defense.asp> 12. Lieutenant Ron G. Jacobson "Morality of Nuclear Deterrence and Missile Defense." Military Philosophy and Ethnics. Feb. 1999 National Security Affairs. 18 May 2002. <http://nsa.nps.navy.mil/Publications/Micewski/Jacobson.html>

Flipkart Ad Campaign

T ABLE OF CONTENTS 1. INTRODUCTION TO FLIPKART †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 A. HISTORY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 FUNDING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ACQUISITIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 B. BUSINESS RESULTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 C. About the Offerings †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 D.TARGET GROUP †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 2. FLIPKART’S SUCCESS STORY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 A. 3. FLIPKART’S MARKETING STRATEGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 flipkart Campaigns †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 A. DIGITAL AD CAMPAIGNS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 B. PRINT MEDIA ADS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 C. FLIPKART TV AD â€Å"Shopping ka Naya Address† †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 About the Campaign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Objective of the Campaign †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 4. THE CHALLENGES IN THE COMMUNICATION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 5. ONLINE / SOCIAL MEDIA MARKETING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 6. RESULTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 A. 7.ADVERTISEMENTS GOES VIRAL †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Digital Media Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 A. Facebook Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 Fan Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Admin Interaction Rate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Admin Post Interaction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 DSMM Flipkart Page 2 of 25 Admin Post Type †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Admin Post†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 17 Change in Fan †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Fan Change Per Weekdays †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Fan Interaction Rate †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦.. 19 Fan Post Type†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 Fan Post †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 Total Fan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 Total people talking about †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 21 B. Twitter Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Twitter Mention Map †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 Tweet analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Twitter History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 Tweet as per day & hour †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 23 C.Competitor Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 User comparison †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 User mention comparison †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 24 DSMM Flipkart Page 3 of 25 1 . I NTRODUCTION TO FLIP KART Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka.It was founded by Sachin Bansal and Binny Bansal in 2007. In its initial years, Flipkart focused on online sales of books, but it later expanded to electronic goods and a variety of other products. Flipkart offers multiple payment methods like credit card, debit card, net banking, e -gift voucher, and the major of all Cash on Delivery. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since credit card and net banking penetration is very low in India. Foundation date 2007 Headquarters Bangalore, India Area served India Founder(s) ? ? Sachin Bansal Binny Bansal Industry Internet, Online retailingProducts Flipkart. com, Electronic Wallet, Mime360. com, Chakpak. com, Flyte Digital Music Store Services Electronic commerce Revenue 12 billion (US$220 million) (FY 2011–12) Employees 4500 Slogan(s) The Online Megastore DSMM Flipkart Page 4 of 25 A . H ISTORY Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi worked for Amazon. com before quitting and founding their own company. Initially they used word of mouth marketing to popularise their company. A few months later, the company sold its first book on flipkart. com—John Woods' Leaving Microsoft to Change the World.Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India's largest online bookseller with over 11 million titles on offer. Flipkart claims to have had at least 100% growth every quarter since its founding. The store started with selling b ooks and in 2010 branched out to selling CDs, DVDs, mobile phon es and accessories, cameras, computers, computer accessories and peripherals, and in 2011, pens & stationery, other electronic items such as home appliances, kitchen appliances, personal care gadgets, health care products etc. Further in 2012, Flipkart added A.C, air coolers, school supplies, office supplies, art supplies & life style products to its product portfolio. As of today, Flipkart employs more than 4500 people. F UNDING Initially funded by the Bansals themselves with INR 400,000, Flipkart has raised funding from venture capital funds Accel India (US$1 million in 2009) and Tiger Global (US$10 million in 2010 and US$20 million in June 2011). Flipkart. com, on August 24, 2012 announced the completion of its 4th round of $150 million funding from MIH (part of Naspers Group) and ICONIQ Capital. A CQUISITIONS ? ? 2010: WeRead, a social book discovery tool.The stated goal was to give Flipkart a social recommendation platform for buyers to make informed decisions based on recommendations from people within their social network. 2011: Mime360, a digital content platform company. DSMM Flipkart Page 5 of 25 ? ? 2011: Chakpak. com is a Bollywood news site that offers updates, news, photos and videos. Flipkart acquired the rights to Chakpak’s digital catalogue which includes 40,000 filmographies, 10,000 movies and close to 50,000 ratings. Flipkart has categorically said that it will not be involved with the original site and will not use the brand name. 012: Letsbuy. com is India's second largest e-retailer in electronics. Flipkart has bought the company for an estimated US$25 million. Letsbuy. com had been closed down and all the traffic of Letsbuy is diverted to Flipkart. B . B USINESS RESULTS Flipkart's reported sales were 40 million in FY 2008–2009, 200 million in FY 2009–2010 and 750 million for FY 2010–2011. In FY 2011–2012, Flipkart is set to cross the 5 bill ion (US$100 million) mark as Internet usage in the country increases and people get accustomed to making purchases online. Flipkart projects its sales to reach US$10 billion by year 2014.On aver age, Flipkart sells nearly 20 products per minute and is aiming at generating a revenue of 50 billion (US$1 billion) by 2015. C . A BOUT THE OFFERINGS Clothing Footwear Mobiles & Accessories Computers Watches, Bags & Wallets Cameras Books Home & Kitchen Daily Personal Needs Gaming TV, Videos & Audio Music, Movies & Posters Baby Care & Toys Sports & Fitness ebook MP3 Downloads India is at the cusp of an e-commerce revolution and we'd like to keep Flipkart at the forefront as pioneers and trend-setters. DSMM Flipkart Page 6 of 25 Flipkart have leaped from being a start-up to a fast growing mid-sized company.Backed by a strong funding of $31 million, Flipkart is rapidly expanding its network of warehouses, distribution centers, procurement operations, and 24X7 customer support teams. Flipkart s pan of operations is set to grow from five warehouses and 35 delivery centers to 25 warehouses and more than 60 delivery centers across the country. DSMM Flipkart Social Networking Youth RE-SELLING option for customers one of the main Buiness Objectives Middle class families Gathering an audience for local events Audience for events Community members can find an apartment to live in, ell their old car, bike ,music system, laptop or furniture, promote their small business Community Members local community within a city coming together, meeting, trading and helping each other in many ways Local Communities D . T ARGET GROUP Page 7 of 25 2 . F LIPKART’S SUCCESS S TORY A humble beginning from books, Flipkart now has a gamut of products ranging from: Cell phones, laptops, computers, cameras, games, music, audio players, TV's, healthcare products, washing machines etc. etc. Still, Flipkart derives around 50% of its revenue from selling books online.Flipkart is the Indian market lea der in selling books both offline and online, it enjoys an online share of around 80%. The electronic items have a large number of players like Naaptol, Letsbuy, Indiaplaza, Tradus, Infibeam, Yebhi etc. The electronic market share is distributed among them in different unknown proportions. India has around 13. 5 crore internet users today where as the number of homes with Cable and Satellite (C&S) television is 10. 5 crore. The expected internet users will reach a figure o f 30 crore by 2014 and C&S homes are expected to be 14 crore by 2014.Thus India has a tremendous internet growth and with the customers getting accustomed to e -commerce, the future of e-commerce sector is definitely rosy. An approximated 25 lac people hav e transacted online this year, the number is all set to increase with time. Also to mention most of the Flipkart customers use internet from PC's/Laptops to order goods. The use of mobile internet is very less at the moment, but with the advent of smart ph ones the use of mobile internet for e-commerce transactions will soar with time. India has 8 crore mobile net users at the moment, the number is expected to swell to 22. 5 crore by 2014.Let’s discuss the factors that lead to the grand success of Flipkart: ? They always strove to provide great customer service. Flipkart customers are happier than with some of their competitors like Tradus. in, Indiaplaza. com; i have myself experienced this a couple of times. ? Their website is great, easy to use, easy to browse through the products, add products to wish list or to a cart, get product reviews and opinions, pre -order products, make payments using different methods, in short hassle- free and convenient. ? A very important point is that they introduced the option of cash on delivery and card on delivery.This way people demonstrated more confidence in buying products. An interesting DSMM Flipkart Page 8 of 25 fact, today Flipkart sells 20 products/min and have a massive customer base, still mor e than 60% of the Flipkart's customers use Cash on Delivery and card on delivery methods. This is because of two reasons, one is many people do not know how to make payments online. And secondly people do not have immense trust in e-commerce in India. Flipkart also provides a 30 day replacement guarantee on its products and EMI options to its customers for making payments. Flipkart's reason of success is that it has a great customer retention rate, it has around 15 lac individual customers and more than 70% customers are repeat customers i. e. they shop various times each year. The company targets to have a customer base of 1 crore by 2015. A . F LIPKART’S MARKETING S TRATEGY Flipkart has been mostly marketed by word of mouth advertising. Customer satisfaction h as been their best marketing medium. Flipkart very wisely used SEO (Search Engine Optimization) and Google Ad-words as the marketing tools to have a far reach in the online world. Flipkart. om official Face book page has close to 9 lac ‘likes'. Flipkart recently launched a series of 3 ads with the tag line – â€Å"No Kidding No worries†. Kids were used to create the adverts to send out the message – if a kid can do it, you can also do it. The message is very clear to make people more comfortable with Flipkart, to generate a great customer relationship and loyalty on the basis of great product prices and excellent customer service. All in all to create a great customer experience. DSMM Flipkart Page 9 of 25 3 . F LIPKART CAMPAIGNS A . D IGITAL A D CAMPAIGNS Primarily flipkart worked on online advertising ? ? ? SEO (most effective) SEM (pay per click) Facebook (needs better handling) Twitter B . P RINT MEDIA ADS ? Delivering happiness ? Comics print ad DSMM Flipkart Page 10 of 25 C . F LIPKART TV AD † SHOPPING KA NAYA ADD RESS † A BOUT THE CAMPAIGN Ad Agency: Happy Creative Service Flipkart. com is out in the market with a new campaign titled, †Å"Shopping ka Naya Address†. The campaign created by Happy Creative Services intends to take online shopping to a wider audience this time and cover the non-metro areas of the country. The TVCs, which extends the ‘kids as adults' concept followed by Flipkart. om the last time, stress on highlighting vital benefits of shopping on Flipkart. com viz, cash on delivery, 30 day replacement policy, and guarantee of original products. DSMM Flipkart Page 11 of 25 The first TVC shows three generations of a family in one room wherein the kid (from the third generation) is receiving a mobile phone that he had ordered for his grandfather through Flipkart. com. His father (the second generation) expresses his apprehensions over buyi ng something online to which the old man (first generation) affirms that he trusts Flipkart. com.The man insists how one can buy something merely by looking at a picture online to which his wife retorts that they got married the same way, as a matter of fa ct; by looking at each other's pictures. The backdrop suggests that Flipkart. com is the new place to shop from. O BJECTIVE OF THE CAM PAIGN The aim is to popularize the brand name Flipkart like Xerox became generic to the product category and also became a verb for photocopying The plot came through from Flipkart’s customer feedback stories, where customers have told the company where and how they have used Flipkart to save their skinThis campaign has a total of nine films, while two focus on the customer experience, the rest are meant to illustrate the new categories Flipkart has entered into The ad using children as adults has become a mnemonic that the Flipkart campaigns are now being identified with, much like the pug has become intrinsic to Vodafone DSMM Flipkart Page 12 of 25 4 . T HE CHALLENGES IN TH E COMMUNICATION Differentiate from Others Being Humorous †¢ To differentiate from mighty impressive ads by Quikr, Jabong, OLX †¢ Many e-commerce portals have us ed umour as the primary ingredient for campaigns earlier DSMM Flipkart Page 13 of 25 5 . O NLINE / SOCIAL MEDI A MARKETING Flipkart is a very social media focused brand and they wanted to create a high- level of engagement around the social media platforms. The campaign was unveiled after a high engagement teaser phase on social media with five short teaser videos on YouTube and Facebook. Several conversations began about what Bob is possibly up to, a hash tag #Shoppingkanayaaddress was also promoted on Twitter.The hash tag was also around the new advertisement where all the people who had seen the viral advertisement went on to see the complete advertisement. DSMM Flipkart Page 14 of 25 6 . R ESULTS A . A DVERTISEMENTS GOES V IRAL ? The campaign was unveiled after a high engagement teaser phase on social media with five short teaser videos on YouTube and Facebook. ? Several conversations began about quality of Flipkart #Shoppingkanayaaddress was also promoted on Twitter. service, a hash tag The hash tag was also around the new advertisement where all the people who had seen the viral ad went on to see the complete advertisement. 7 . D IGITAL MEDIA ANALYS IS A . F ACEBOOK ANALYSIS The analysis is been done by using socialdon. com and simplymeasured. com. For analysis a virtual server is been used to fetch data from Facebook from 21st Feb 2013 to 21st March 2013. F AN DATA DSMM Flipkart Page 15 of 25 A DMIN INTERACTION RA TE A DMIN POST INTERACTI ON DSMM Flipkart Page 16 of 25 A DMIN P OST TYPE A DMIN POST DSMM Flipkart Page 17 of 25 C HANGE IN FAN F AN CHANGE PER WEEKD AYS